Holly Koeppel is executive vice president and chief financial officer for American Electric Power, one of the largest electrical utilities in the United States, delivering electricity to more than 5 million customers in 11 states. She reports to Mike Morris, chairman, president and chief executive officer. Koeppel joined AEP in 2000 as vice president of New Ventures, Corporate Development, where she was responsible for identifying, evaluating and disposing of non-strategic assets following AEP’s merger with Central South West Corporation. She then advanced to the position of senior vice president of Corporate Development and Strategy. In 2002, she was named executive vice president of Commercial Operations, responsible for wholesale market activities, fuel procurement, and non-utility operations, including merchant power plants, gas pipelines, and mining operations. Koeppel also led international operations in Australia, Brazil, China, Europe, and the United Kingdom. During this period she directed the restructuring and ultimate divestiture of non-core assets with total transaction proceeds in excess of $3 billion. As a result of her dynamic and focused leadership, 2003 was the second-highest year of profitability in the 10-year history of Commercial Operations. In 2004, Koeppel was named executive vice president, AEP Utilities-East, responsible for distribution and customer service operations in Indiana, Kentucky, Michigan, Ohio, Tennessee, Virginia and West Virginia. She implemented an organizational redesign and realigned functional responsibility for energy delivery and customer service operations into local utility operations. As a result of working with the eastern operating companies to align their operations around the strategic goals and developing metrics to measure performance, the 3,400 employees of AEP-East generated more than $750 million in net operating income in 2005 while successfully serving 3.2 million customers. Prior to AEP, Koeppel served with Consolidated Natural Gas, Pittsburgh, for more than 15 years. She held a number of leadership positions across the system in the areas of regulatory policy and business development and the development of key structured transactions in the gas trading business. Her last position with CNG was vice president of Asia-Pacific operations, based in Sydney, Australia. Koeppel is a graduate of The Ohio State University, earning both her bachelor’s and master’s degrees. She also serves as a member of the Dean’s Advisory Counsel for the Fisher College of Business at Ohio State, named one of the top MBA schools by Business News and U.S. News and World Report. Koeppel is a member of the Rolls-Royce Fuel Cell Systems Advisory Board, the Energy Insurance Mutual (EIM) Board, and serves on the Audit and Finance Committee as a member of the Board of Directors of Reynolds American Inc. She is an active advocate of the Women’s Fund of Central Ohio and a member of the boards for Opera Columbus and the Center of Science and Industry (COSI). A Pittsburgh native, she resides in Upper Arlington, Ohio, with her husband and two children. |
